What is SEO?
“Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers”
Above is the direct cite from Wikipedia.
It may sound difficult to you from the citation, so let me break down the meaning for you.
SEO is the process of making your website to abide the search engine ( Google, Bing, Etc) recommendation for what a website shall behave online, which include structure of the website, image size, use of secure protocol and many more other criteria.
By following all the SEO rules, your website will have high chances of ranking at the 1st page of a search engine queries pages, where study shown that more than 70% of the people will not go to 2nd page of the result that search engine return.
Don’t understand the usage yet?
You’re smart- by ranking at the 1st page of the search engine, more visit from search engine will be generated and you will have more people reading the contents on your website and potentially more customer to be converted from this traffic.
Sound Legit, right?
But SEO was never easy. in fact, most sites from Malaysia is not SEO friendly site and most website agency here do not offer SEO services.
Not doing SEO for your site, it’s like having a some goods displayed in the dark room, but you are not showing it to others, yet you tell others that- My business have a website.
So, what’s your choice now? Make your site SEO friendly as soon as possible? or continue wasting money on the server fees for your website?